Do-Bum Chung ¹, Young-Wook Park ¹, Jhung-Soo Hong ¹, Suhyeon Yoo ¹

Affiliations
1 KISTI (Korea Institute of Science and Technology Information), Seoul 02456, South Korea

Abstract

Objectives: Recently, people’s interest in gamification has gradually increased and this mechanism has been found in diverse fields. Methods/Statistical Analysis: This study has also applied gamification to Creative Economy Town, an idea supporting platform which supports commercialization and business startup through the valuation of people’s ideas. A core service ‘online mentoring’ of Creative Economy Town is divided into private mentoring and open mentoring and then we attempt to add gamification elements to open mentoring. Findings: When mentees choose open mentoring, a model which introduced gamification elements such as goal, competition and interaction is proposed. As a result, the addition of gamification elements would motivate members to actively participate and be voluntarily cooperative through open mentoring. Diverse gamification elements that this study suggested would be applied to Creative Economy Town at the end of 2016. Improvements/Applications: The results of this study would make a contribution to future studies as a gamification-applied case.

Keywords

Creative Economy Town, Gamification, Idea Supporting Platform, Online Mentoring, Open Mentoring, Private Mentoring.

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Suhyeon Yoo ¹, Dong-gu Shin ²

Affiliations
1 Department of Creative Idea Diffusion, Korea Institute of Science and Technology Information, 66 Hoegi-ro, Dongdaemun-gu - 02456, Seoul, South Korea
2 Department of Idea Platform Operation, Korea Institute of Science and Technology Information, 66 Hoegi-ro,Dongdaemun-gu - 02456, Seoul, South Korea

Abstract

Objectives: This paper reviews the online platform for idea commercialization in Korea, and analyzes the user satisfaction of the platform so as to find out its functions for idea invention. Methods/Statistical Analysis: User satisfaction survey was conducted on the users of the Creative Economy Town (CET). This paper reviews the result of the survey according to the functions of the platform, which was characterized in the stages of idea generation, proposal, incubation, and commercialization support. Findings: While idea commercialization of the public for economic growth is the nationwide concern, there has been little research on information service platform for idea commercialization. These paper overviews the Korean practice of the government-initiated idea commercialization platform. This paper finds out that the CET as in information platform has provided adequate service meeting users' satisfaction by the stage of idea generation, proposal, incubation, and commercialization support. Improvements/Applications: Through this study, effective online information service can be provided for idea commercialization. This study also provides a stepping stone for planning and developing the information service platform.

Keywords

Creative Economy Town, Creative Economy, Idea Commercialization, Information Service Platform, User Satisfaction Survey.

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